Built on
Innovation.

About Us

50 Fifty is a design led novelty toy and gift company that exports and distributes product worldwide through our network of offices in Hong Kong, UK, USA and China. 

The company is built on innovation and we pride ourselves on creating and delivering fun.  We boast a market-leading design and development team with a proven track record for both spotting and creating the latest trends; priding ourselves on supplying our customers with high volume lines that sell-through quickly.

We have full-time product engineers to check that any new item is designed fit for purpose and in accordance with the latest legal testing standards.  Our team of merchandisers and quality and social compliance professionals ensure we deliver on time, in full and to the agreed specification in ethical, audited factories.